KIA´s NEW 7-YEAR WARRANTY WINS MAJOR AWARD

• Revolutionary Kia warranty wins the Autocar ´Idea of the Year´ award 2006
• New 7-year / 150,000 km warranty praised as "an extraordinary offer"

Kia´s revolutionary 7-year warranty for its all-new Kia cee´d model, has been acknowledged as a major innovation in the European motor industry, winning the ´Idea of the Year´ award from the UK´s influential Autocar magazine.

At the 18th annual Autocar Awards held before 400 VIP guests, Kia´s 7-year warranty was described by the judges as "an extraordinary offer, much more effective than any mere advertising boast, and well worthy of Autocar´s Idea of the Year award."

The magazine´s praise for Kia continued, "Kia is telling cee´d owners, and subsequent owners
between now and 2014, that their new car is guaranteed reliable until is has done well over 80,000 miles (150,000 kms). Kia is confident its new cee´d is set on matching or beating rivals in every
aspect that matters to customers."

The Kia 7-year warranty is not a gimmick, but a long-term corporate commitment to customer care. It will be free and transferable to subsequent owners - provided the car is correctly maintained. The Kia warranty is the ´best´ new vehicle warranty ever offered by any car manufacturer in Europe, with five-years bumper-to-bumper coverage and an additional two years cover on the powertrain.

Accepting the award on behalf of Kia Motors Europe, Jean-Charles Lievens, Senior Vice President Kia Motors Europe, commented: "We know that the new Kia cee´d will be our best-ever challenger for C-segment honours in Europe and the revolutionary 7-year / 150,000 kilometre warranty will
convince even more customers that a decision to buy a Kia is the right one. I am delighted and proud to accept this Autocar award."

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Editors´ Notes

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Eschborn, Germany, it covers 29 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation (www.kiamotors.com) was founded in 1944 and is Korea´s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world´s premier automotive brands.

Kia´s 12 manufacturing and assembly operations in seven countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 160 countries. Kia today has 32,500 employees and annual revenues of US$16 billion.

Kia is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Tennis sensation Rafael Nadal is a global brand ambassador for the Kia brand appearing in Kia´s global advertising campaigns in TV and print media over the next two years (until 2008). He will also help to promote the Kia brand at several international motor shows.

From 2007 to 2014, Kia will be an official automotive partner of FIFA - governing body of soccer´s FIFA World Cup. Kia boosted its football links this year with three new sponsorships of major teams that will see the Kia logo appearing in the UEFA Champions League - FC Girondins de Bordeaux, FC Brussels and Atletico de Madrid.

Kia Motors Corporation´s brand slogan - ´The Power to Surprise´ - represents the company´s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Mr Panu Vainamo
Tel 0049 6196 5092 132 Email pvainamo@kia-europe.com
Kia Motors Europe GmbH
Hauptstrasse 185, 65760 Eschborn, Germany.
Tel 0049 6196 5092 132 Fax 0049 6196 5092 100