New Kia cee´d to have Best-in-Europe warranty

• Revolutionary Kia 7-Year warranty is a ´first´ for the auto industry in Europe*
• 7-Year / 150,000 kilometre warranty for every new Kia cee´d

The all-new Kia family of cee´d models will be backed by the ´best´ new vehicle warranty ever offered, by any manufacturer, on cars marketed in Europe*. Every Kia cee´d marketed by Kia Motors Europe will benefit from a 7-year / 150,000 kilometre new car warranty, comprising five years cover on the entire car and an additional two years cover for the powertrain. The warranty will be free and transferable to subsequent owners, provided the vehicle is regularly maintained in accordance with the servicing schedule.

"Kia has taken the bold step of introducing a surprising warranty for the model which will unquestionably demonstrate our brand´s ´Power to Surprise´ to consumers in Europe," enthused Jean-Charles Lievens, Senior Vice President Kia Motors Europe. "The Kia cee´d is truly a landmark model in our brand´s history and its debut marks the start of a new era.

"The Kia cee´d is going to be a great car, a genuine challenger for top honours against the established stars in the closely-fought C-segment. Thanks to the high quality of vehicles coming from our brand-new facility in Slovakia, Kia is delighted to demonstrate its commitment to delivering maximum customer satisfaction, together with lowered costs of vehicle ownership by offering this revolutionary warranty. We view this warranty as an
important long-term corporate customer relations measure," added SVP Lievens.

The 7-Year warranty is a further endorsement of Kia´s three core brand values - quality, trustworthy, dynamic.

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Editors Notes

*Revolutionary 7-Year Warranty
In terms of Kia´s new cee´d warranty, ´Europe´ means the markets for which Kia Motors Europe is responsible -- the 25 countries of the EU, plus Norway, Switzerland, Iceland and Gibraltar. This extended warranty will apply exclusively to Kia cee´d models.

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Eschborn, Germany, it covers 29 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation (www.kiamotors.com) was founded in 1944 and is Korea´s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world´s premier automotive brands.

Kia´s 12 manufacturing and assembly operations in seven countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 160 countries. Kia today has 32,500 employees and annual revenues of US$16 billion.

Kia is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Tennis sensation Rafael Nadal is a global brand ambassador for the Kia brand appearing in Kia´s global advertising campaigns in TV and print media over the next two years (until 2008). He will also help to promote the Kia brand at several international motor shows.

From 2007 to 2014, Kia will be an official automotive partner of FIFA - governing body of soccer´s FIFA World Cup.

Kia Motors Corporation´s brand slogan - ´The Power to Surprise´ - represents the company´s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Mr Panu Vainamo
Tel 0049 6196 5092 132
Email pvainamo@kia-europe.com

Kia Motors Europe GmbH
Hauptstrasse 185, 65760 Eschborn, Germany.
Tel 0049 6196 5092 132 / Fax 0049 6196 5092 100