New name for all-new 'Kia Borrego' mid-size SUV

• First Kia mid-size SUV to debut at Detroit Motor Show in January 2008

Kia Motors has revealed that the corporation's all-new, mid-size, SUV will bear the name 'Kia Borrego' when it makes its world premiere at the Detroit Motor Show in early January 2008.

Code-named HM during development, the new Kia Borrego is the first mid-size SUV from Kia and features a body-on-frame construction incorporating the latest NVH engineering philosophy for enhanced refinement. With room for up-to-seven occupants, the newest addition to the Kia model line-up gives the brand a truly comprehensive global product range that delivers value, safety and ownership peace of mind to consumers.

The Kia Borrego, which is named after the bighorn sheep native to California's largest desert state park, will be manufactured in Korea. It will go on sale in its home market early in 2008, with sales in the USA and other export markets commencing in the late spring or early summer. The Borrego will be available with a choice of V6 or the company's first V8 gasoline engines (depending on market) and will boast Kia's largest-ever towing capacity.

The latest example of Kia's commitment to designing products to suit specific markets, the Borrego is primarily intended to meet the needs of consumers in the USA and there are no plans to market this model in Europe.

The Kia Borrego styling is derived from the Mesa concept vehicle first shown by Kia at the Detroit Motor Show in 2005 and is larger than Kia's popular Sorento model. The Borrego's third-row seating is designed to comfortably accommodate two adults.

Editor's Notes

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 29 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation (www.kiamotors.com) was founded in 1944 and is Korea´s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world´s premier automotive brands. Kia´s 13 manufacturing and assembly operations in nine countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has 33,000 employees and annual revenues of US$19 billion. Kia is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA - governing body of soccer´s FIFA World Cup. Kia boosted its football links this year with three new sponsorships of major teams that will see the Kia logo appearing in the UEFA Champions League - FC Girondins de Bordeaux, FC Brussels and Atletico de Madrid. Kia Motors Corporation´s brand slogan - ´The Power to Surprise´ - represents the company´s global commitment to surpassing customer expectations through continuous automotive innovation.