Sports Coupe Concept heralds ´new look´ for Kia´s future

• European-styled Sports Coupe Concept to reveal new face-of-Kia
• 4.3-metre long 2+2 coupe to make World Premiere on 11 September

Kia Motors Corporation has released a second ´preview image´ of the concept car it will
unveil for the first time at the Frankfurt International Motor Show on 11 September. Shown in profile, the svelte Sports Coupe Concept reveals classic lines coupled with a lengthened cabin design that can accommodate four adults in comfort.

Designed in Europe, under the guidance of Kia´s Chief Design Officer, Peter Schreyer, the all-new 2+2 Sports Coupe Concept, whose name remains a secret at present, will demonstrate an uncluttered, pure and timeless execution and represents a new design ethos for the Korean automotive company.

"The new Sports Coupe Concept is a clear and emphatic statement that the future of the Kia brand is set to be one that will excite and surprise an entirely new audience of consumers," commented Peter Schreyer. "In making this design departure for Kia it was essential to my thinking that we did not lose sight of the fact that the Kia brand must continue to appeal to customers in the mainstream. It would have been easy to present an extreme supercar at Frankfurt that would attract plenty of attention, but could have no place in Kia´s future. Our Sports Coupe Concept is not simply a flight of fancy.

"I believe this concept car could be a ´landmark´ vehicle in Kia´s history and I wanted it to appeal to the widest possible audience. This design is not the result of self-indulgent design excess. It incorporates a host of elements that will become the new face-of-Kia right across our product range and it is the clearest design statement about the way I want Kia to be seen as we go forwards," added Schreyer.

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Editors´ Notes

Kia at the Frankfurt Show
The name, full technical and design details of Kia´s all-new 2+2 Sports Coupe Concept will be
revealed when the car is unveiled to the world´s media at the Frankfurt Show during Kia´s press
conference to be held at 13.15 hrs, on Stand A14 in Hall 4.

Peter Schreyer, Chief Design Officer, Kia Motors Corporation
The holder of an Honorary Doctorate from the UK´s prestigious Royal College of Art (RCA)
in recognition of his contribution to automotive design, 53-year old Bavarian Peter Schreyer was
appointed to his newly created role at Kia Motors in September 2006.

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 29 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation (www.kiamotors.com) was founded in 1944 and is Korea´s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world´s premier automotive brands.

Kia´s 13 manufacturing and assembly operations in nine countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has 33,000 employees and annual revenues of US$19 billion.

Kia is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the
Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA - governing body of soccer´s FIFA World Cup. Kia boosted its football links this year with three new sponsorships of major teams that will see the Kia logo appearing in the UEFA Champions League - FC Girondins de Bordeaux, FC Brussels and Atletico de Madrid.

Kia Motors Corporation´s brand slogan - ´The Power to Surprise´ - represents the company´s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Mr Panu Vainamo
Tel 0049 69 850 928 352 Email pvainamo@kia-europe.com

Kia Motors Europe GmbH
Theodor-Heuss-Allee 11, 60486 Frankfurt, Germany.
Tel 0049 69 850 928 352 Fax 0049 69 850 928 399