Three SOUL concepts to reveal ´fun´ side of Kia

Three new SOUL concept cars to be unveiled by Kia at the Geneva Show on 4 March, will reveal a whole new ´fun´ side to the Korean brand. The trio are closely related to a forthcoming production model which will defy classification and encourage Kia customers to build an emotional bond with their new car.

The SOUL concepts highlight ´the world of possibilities´ for accessories, customising and personalisation that will be opened to future Kia customers by the new model with its special appeal to the young-at-heart – whatever their age!

The SOUL Burner (shown here) is the ´bad boy´ of the concept trio complete with satin black finish and gloss dragon tattoos…

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Editors´ Notes

Kia at Geneva Motor Show
The Kia Motors Corporation press conference will be staged at 12.30 on Stand 5231, in Hall 5.

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 29 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation (www.kiamotors.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea´s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world´s premier automotive brands. More than 1.4 million vehicles a year are produced at 14 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of distributors and dealers covering 165 countries.
Kia today has more than 33,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA – the governing body of the FIFA World Cup – as well as a EUROTOP partner of UEFA. Kia Motors Corporation’s brand slogan – ´The Power to Surprise´ – represents the company´s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact
Mr Panu Vainamo
Tel 0049 69 850 928 352 Email pvainamo@kia-europe.com

Kia Motors Europe GmbH
Theodor-Heuss-Allee 11, 60486 Frankfurt, Germany.
Tel 0049 69 850 928 352 Fax 0049 69 850 928 399