BackKia challenges Facebook users to demonstrate their mighty roar
The new Kia Picanto’s light-hearted “Small but Mighty” advertising campaign, which was launched across a number of media platforms in May, is now gaining an interactive edge with the introduction of a new Facebook application (‘app’).
Following in the paw prints of Henry – the small but mighty cat from the Picanto TV commercial, whose surprisingly mighty roar makes his canine adversary retreat in fear – visitors to Kia’s Facebook page will be able to test the mightiness of their “roar” against the new ‘Roaar-O-Meter’ app. Accompanying their score will be a pre-recorded, real sound clip matching the intensity of their voice, which could be anything from the delicate meow of a kitten to the potent roar of a fully-grown, adult lion.
The application records audio and video input, and allows users to post their scores on their national Kia Facebook page so that they can compete with other Picanto fans in their country.
The Small but Mighty campaign highlights the complete transformation the Kia Picanto small car has undergone and the ‘grown-up’ features it now offers. It is designed to alert new and prospective customers – progressive, modern, mainstream car buyers – to the enhanced appeal of the second-generation Picanto.
Co-starring with Picanto in the new campaign is Henry – a ‘small but mighty’ kitten. Henry’s inquisitive nature and remarkable agility are used to demonstrate the new Picanto’s attributes in TV commercials, on-line communications and print media.
For further information, visit Kia Motors Europe’s Facebook page at: http://www.facebook.com/pages/KIA-MOTORS-Europe/271779556397
Editors’ Notes
Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Over 2.1 million vehicles a year are produced at 13 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has more than 44,000 employees and annual revenues of almost US$20 billion. It is the major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
Press Contact
Ilona Tzudnowski
PR Manager Europe
Tel.: +49 69 850 928 357
E-mail: i.tzudnowski@kia-europe.com
Kia Motors Europe GmbH
Theodor-Heuss-Allee 11
60486 Frankfurt, Germany
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