BackKia Motors Europe incorporates new Dutch subsidiary
- Kia takes over responsibility for its vehicle distribution and sales in the Netherlands.
- Establishment of new subsidiary ensures ‘peace-of-mind’ for Kia customers.
With immediate effect, Kia Motors Europe will take over the import and distribution of Kia vehicles into the Netherlands following the incorporation of a new Kia-owned subsidiary. Consequently, the brief period of uncertainty caused by the bankruptcy of the previous importer (a privately owned company, Kia Nederland BV, a part of the Kroymans Corporation), has been brought to a rapid conclusion and the way ahead is clear for the continued healthy development of the Kia brand in the Netherlands.
The new Kia-owned Dutch importer, called ‘Kia Motors Nederland BV’ has acquired the assets of KIA Nederland BV. The trustees in bankruptcy have terminated all employment agreements with the employees of KIA Nederland BV and Kia Motors Nederland BV envisages offering the vast majority of the current Kia-Nederland employees a new employment agreement. The daily management of the new importer will be lead by Cor Baltus, who was closely involved in the negotiations between the trustees in bankruptcy of Kia Nederland BV and Kia Motors.
President of Kia Motors Europe, Mr Sun Young Kim, commented: “Of course I am very happy that we have, in an extremely short period of time, been successful in securing the importation and marketing of Kia products in the Dutch market. The service to our customers and dealers has hardly been interrupted. Furthermore, we have ensured that the valuable know-how and experience of Kia Nederland employees is retained as most of them will be able to switch over to the new importer.”
“Our new subsidiary in the Netherlands will ensure that Kia’s operations continue with the least disruption for our dealers, while maintaining the best-possible levels of service for our customers. We look forward to an exciting year for Kia in the Netherlands with the introduction of the Kia Soul urban crossover, new versions of the popular Kia cee’d and, later in the year, two all-new products – the New Sorento and our eagerly-awaited compact MPV which will redefine the genre,” added President Kim.
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Editors’ Notes
Kia in the Netherlands
For Kia, the Netherlands is its sixth largest market in Western Europe, with sales of more than 14,400 vehicles during 2008, accounting for 6% of Kia’s annual sales in this region.
Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 32 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation ( www.kia.com ) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 1.4 million vehicles a year are produced at 13 manufacturing and assembly operations in nine countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries.
Kia today has more than 40,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open.
Kia is also an official automotive partner of FIFA – the governing body of the FIFA World Cup – as well as a EUROTOP partner of UEFA.
Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
Press Contact
Ilona Tzudnowski (PR Manager Europe)
Tel +49 69 850 928 357
Email i.tzudnowski@kia-europe.com
Kia Motors Europe GmbH
Theodor-Heuss-Allee 11, 60486 Frankfurt, Germany.
Tel +49 69 850 928 352
Fax +49 69 850 928 399
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