Kia launches FIFA World CupTM ‘Final Draw Prediction Game’ contest

• Global online contest for the 2010 FIFA World Cup South Africa^TM opening match
• Site available in seven languages, connecting the globe for the world’s most exciting football competition
• fifa2010.kiamotors.com microsite live until 3 December

(Seoul) November 10, 2009 – Three weeks before the Final Draw is made for next year’s FIFA World Cup^TM competition (in Cape Town on Friday 4 December), Kia Motors Corporation announces the launch of its online competition for the chance to win a full hospitality package for two people at the opening match of the 2010 FIFA World Cup South Africa™.

Kia’s ‘Final Draw Prediction Game’ challenges participants to predict the outcome of the 20-plus play-off matches being held during the second half of November and how the 32 qualifying teams will be split into their eight tournament groups.

The play-off matches give so-far-unqualified teams from all around the world – such as France, Russia, Cameroon, Egypt, Togo and New Zealand – a last chance to secure one of the nine places remaining in the 2010 FIFA World Cup South Africa^TM.

After the Final Draw is made, one Grand Prize winner will be selected by Kia to receive full hospitality to visit the opening match of the 2010 FIFA World Cup South Africa™ in Johannesburg, on 11 June 2010 (Group A). The package includes match tickets, return flights and accommodation for two.

“The FIFA World Cup™ and our new ‘Final Draw Prediction Game,’ give Kia a great opportunity to connect with our customers in the context of the world’s most fantastic football competition,” commented Mr. Hyoung-Keun Lee, President Kia Motors Corporation.

The online competition goes ‘live’ today at the Kia Motors football microsite (fifa2010.kiamotors.com) and runs until 3 December. The site will be available in seven languages, English, German, French, Spanish, Portuguese, Russian and Korean. The game can also be accessed, in nine countries (UK, Germany, France, Spain, Italy, Netherlands, Brazil, Chile and Australia), through MSN Messenger.

Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Kia Motors Europe GmbH
Ilona Tzudnowski
PR Manager Europe
Tel.: +49 69 850 928 357
E-mail: i.tzudnowski@kia-europe.com

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