‘New look’ for best-selling Kia cee’d range

European consumers will get their first chance to see the ‘new look’ Kia cee’d when it makes its world premiere next month at the Frankfurt Show. Kia’s top-selling model in Europe has been thoroughly re-engineered and restyled under the direction of Chief Design Officer, Peter Schreyer, to feature the latest version of the company’s signature grille – an evolving expression of the brand’s design DNA.

Comprehensively updated, the new Kia cee’d range will deliver a host of customer benefits, with numerous exterior and interior design refinements, upgraded standard equipment and technical innovations that enhance the driving experience while also significantly reducing fuel consumption and cutting CO2 emissions to a low of 110 g/km and by an average of 5% across the cee’d line-up.

“The ‘new look’ Kia cee’d is 25 mm longer, will have a more distinctive appearance and a stronger road presence,” comments Panu Vainamo, General Manager Marketing, Kia Motors Europe. “Inside, buyers will enjoy the new-style steering wheel and gear lever, plus all-red ‘positive’ illumination, new centre stack and new audio systems, plus dual-zone climate control air-conditioning.”

Technical innovations being introduced with new cee’d will include fuel-stretching ISG (Idle Stop & Go) technology on both gasoline and diesel engines for the first time, a hill-holder function for the ESP and brighter projection-style headlamps. The new ‘U2’ 1.6-litre diesel engine will be matched to a new six-speed manual transmission.

The ‘new look’ Kia cee’d range, which is backed by the company’s unique 7-Year Kia Warranty, will make its world premiere at 13.00 hrs (CET) on 15 September at Frankfurt’s International Motor Show.

Editors’ Notes

Kia Motors Europe

Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 32 markets in Europe.

About Kia Motors Corporation

Kia Motors Corporation ( www.kia.com ) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 1.4 million vehicles a year are produced at 13 manufacturing and assembly operations in nine countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries.

Kia today has more than 40,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open.

Kia is also an official automotive partner of FIFA – the governing body of the FIFA World Cup – as well as a EUROTOP partner of UEFA.

Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Ilona Tzudnowski
PR Manager Europe
Tel +49 69 850 928 357
Email i.tzudnowski@kia-europe.com

Kia Motors Europe GmbH
Theodor-Heuss-Allee 11, 60486 Frankfurt, Germany.
Tel +49 69 850 928 352
Fax +49 69 850 928 399