7-Year warranty now for every Kia in Europe

Kia Motors Europe is celebrating a remarkable 2009 sales performance and the start of the New Year, by offering an industry-leading 7-year warranty on every new Kia vehicle sold in Europe – once again demonstrating that the brand has ‘The Power to Surprise’.

Following the success of the company’s unique and innovative ‘7-Year Kia Warranty’, which was first introduced on the European-made Kia cee’d in late 2006, Kia will now offer a similar 7-Year / 150,000 km warranty on all its models in Europe, from the popular Picanto small car to the range-topping Kia Sorento SUV.

“We have already declared our intention to become the world’s No1 car maker for customer satisfaction and our new 7-Year Kia Warranty on all models is a major step towards achieving that goal. The seven year warranty will undoubtedly further increase showroom traffic for our dealers and boost sales throughout 2010 and beyond,” commented Paul Philpott, Chief Operating Officer, Kia Motors Europe.

The new 7-Year Kia Warranty will apply to all vehicles sold and registered in more than 20 countries* across Europe, including all the major markets, after 1 January 2010.

The comprehensive new 7-Year Kia Warranty is a ‘bumper-to-bumper’ full manufacturer’s warranty and covers each vehicle for up to seven years (whole car) – with no mileage limit over the first three years** and up to an overall limit of 150,000 km (100,000 miles in UK) – plus a 7-to-12 years anti-perforation corrosion warranty (depending on model).

A major customer benefit of the new 7-Year Kia Warranty, in addition to ‘peace of mind’ motoring for the original buyer, will be its transferability to subsequent owners of the vehicle. Certain qualifications*** will apply and the normal ‘wear & tear’ on such items as tyres, brake pads and clutch linings is excluded from cover.

“The new 7-Year Kia Warranty is simply the ‘longest and best’ warranty available on any car, anywhere in Europe. Clearly, a longer warranty is better than a short one and that is why we are now backing all our cars with a seven year warranty. It will offer every Kia owner enjoyable motoring with genuine long-term peace of mind, together with the added bonus of boosting their vehicle’s value on the used-car market when they come to sell,” concluded Philpott.

Editors’ Notes

New 7-Year Kia Warranty in detail

*Warranty available in more than 20 participating EU and non-EU countries – see local terms and conditions.

**There is no mileage limit to the warranty for the first three years, except for vehicles used as a Taxi, when coverage is limited to 150,000 km. Over the full period of the warranty, the overall mileage limit is 150,000 km.

***Qualifications which will apply to the new warranty include:

• Paintwork is covered for 5 years (depending on model).
• Audio and navigation equipment for 3 years (up to 100,000 km).
• Service parts, accessories and batteries for 2 years.
• Normal ‘wear & tear’ on items such as tyres, brake pads and clutch linings, is excluded from cover.
• The Kia K2900 (K2500 and K2700) commercial vehicles are excluded from this warranty programme.  

Kia Motors Europe

Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.

About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 1.4 million vehicles a year are produced at 13 manufacturing and assembly operations in nine countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries.
Kia today has more than 40,000 employees and annual revenues of almost US$17 billion.  It is the major sponsor of the Australian Tennis Open.
Kia is also an official automotive partner of FIFA – the governing body of the FIFA World Cup – as well as a EUROTOP partner of UEFA.
Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Kia Motors Europe GmbH
Ilona Tzudnowski
PR Manager Europe
Tel.: +49 69 850 928 357
E-mail: i.tzudnowski@kia-europe.com

Theodor-Heuss-Allee 11
60486 Frankfurt
Germany