World premiere for new Kia sedan in New York

Next generation version of popular Magentis* D-segment sedan

The next generation Kia Magentis* will make its public world premiere at the New York International Auto Show, which opens on Friday 2 April 2010. A fresh design from the ground up, Kia’s latest generation of its popular D-segment sedan is completely transformed and embodies a bold, athletic and sporty visual energy.

Longer, lower and wider than the previous generation model, the new Magentis features a significantly longer wheelbase and will offer more space for people and cargo.

The next generation Magentis will go on sale at Kia dealerships in the USA and in non-European markets from Autumn 2010, while sales in Europe will begin in Spring 2011.

The world premiere of the next generation Magentis will take place at the Kia Stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.

*Magentis is sold as the Kia Optima in some markets around the world

Editors’ Notes

Kia Motors Europe

Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.

About Kia Motors Corporation

Kia Motors Corporation ( www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands.
Over 1.5 million vehicles a year are produced at 13 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries.
Kia today has more than 42,000 employees and annual revenues of almost US$14.6 billion. It is the major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup.
Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Ilona Tzudnowski
PR Manager Europe
Tel.: +49 69 850 928 357
E-mail: i.tzudnowski@kia-europe.com

Kia Motors Europe GmbH
Theodor-Heuss-Allee 11
60486 Frankfurt, Germany