Attractive new Kia Rio targets Europe’s largest segment

Kia Motors all-new Kia Rio models, the five-door hatchback and four-door sedan, which go on sale across Europe this late spring, are hugely significant introductions for the ambitious Korean company.

Kia is currently Europe’s fastest-growing automotive brand, with sales up 50% to 180,000 in 2004, and is determined to maintain that growth. The new Rio is a highly competitive entry into the most popular segment of the European market and the new Rio line-up will feature a total of 20 models.